Legal work is not just about reading law articles, writing memos and searching for legal precedents. It’s also about understanding the business of your client, his needs and interests.

That’s why at R&R Partners Bucharest we do our best to keep up with various business fields that our clients are involved in, such as the creative field. And this time, the subject was of great use for us, as well – Advertising & PR. Because, as actress Jane Russell once said: “Publicity can be terrible. But only if you don’t have any.”

Attending Advertising Week in Bucharest was a great experience. We met wonderful people, who can turn an ordinary product into a great brand. We heard inspiring stories of endless nights, searching for that creative spark. And we got some insight into one of the most fast-growing and world-changing things out there – social media.

All in all, It was a wonderful week, with over 15 presentations and workshops, held in different locations. And we can’t wait for the next edition!

P.S.: Many thanks to the organizers for letting us share the event photos. You can check out some of their other cool projects here.